Using data science, experience, your input & keeping in mind user experience, we look at your overall marketing budget and analyze what is working and what is not. From a high level overview, to the nitty gritty of keywords, campaigns, display, and your other forms of digital advertising, we will analyze what is truly giving you a good ROI for your money and what can easily be cut back (or cut out!) In the world of automotive, we also do the same for your 3rd party spend – analyzing their information against your CRM and Analytics to again find out what is working and how you can maximize results and minimize spend.
Minimize ad spend, Maximize ad spend effectiveness
When was the last time you did an SEO audit of your website? Organic search should be one of the top, if not THE top, way that your potential customers find you. Is your Google My Business being optimized each month and keeping up with new beta opportunities? With Google algorithms constantly changing, it is imperative that you are staying on top of necessary optimizations like alt image tags, size compression,meta tags & descriptions, links, Htags Schema for voice search and more. Head swimming yet?! WE are here to help! Don’t forgo free traffic because your website is not optimized for organic search.
If you are a business that serves consumers in a local area, then you need to ensure that your business is able to be found by local customers using mobile, desktop OR voice search. For businesses like automotive dealerships and auto repair, hyperlocal search optimization is imperative. Google My Business offers a tremendous amount of free catgories, product listings, schedulers and more that can help your business be found in local search. More than ever, Google My Business is not just for people to find you by name, but also by product category or service – be sure you are taking advantage of that free search! Also, similarly with online local listings such as Bing & Apple Maps. At the same, time, we will ensure for voice search.
voice search results optimization is an important part of SEO
Do you wonder if your website is following best practices in terms of where your phone number is placed? Is it the same on mobile? Are your call to action buttons truly call to ACTION? What are some of the things that make people want to contact your business once they are on your website? We will use best practices in the automotive industry to help you make the necessary changes to maximize every possible customer interaction on your website.